18 SEO (Search Engine Optimization) Myths and Facts
web optimization isn’t any extra a hidden artwork. It has developed properly in the previous 10 years and plenty of issues have modified round within the working of engines like google and web optimization strategies. Best in addition to Worst factor about web optimization is that strategies in web optimization modifications fairly continuously however the purpose stays the identical to get Quality site visitors from engines like google. In these developments there are few previous or say outdated tales associated with web optimization which can be there on the Internet which isn’t any extra than a delusion, So on this article, we shall be discussing over them.
Myth 1) “Using picture links instead of text link is bad SEO”
Fact 1) Many individuals compromise on that and spoils their web site design simply to alter image hyperlinks into textual content hyperlink as they consider on this delusion however the reality is that it is improper. Search engines equally provides desire to picture hyperlinks simply it’s a must to just be sure you have used correct alt tag within the picture hyperlinks.
Myth 2) “I can secure my web page from search engines by adding that web page link in Robots.txt with disallow tag”
Fact 2) Again this can be a delusion that on this case you may have used Robots.txt and have used disallow tag for the online web page however nonetheless if search engine bots discover exterior hyperlink to that internet web page then bots could crawl to your internet web page making it insecure. So, one of the best ways to guard you internet web page from bots is to make your internet web page password protected as bots can’t bypass password safety.
Myth 3) “My website will only be indexed in search engines if I will submit my website in them”
Fact 3) No, this can be a delusion as your web site may also get Indexed from the exterior incoming hyperlinks to your web site from different web sites. In the case of web optimization, getting listed from exterior incoming hyperlinks is a most popular manner of getting listed then submitting web site in engines like google.
Myth 4) “SEO is an easy job”
Fact 4) Well in immediately‘s world of Internet, web optimization is just not that straightforward because it was once in previous years. Now engines like google have gone intelligent and might even punish you for utilizing shortcut tips.
Myth 5) “SEO is all about getting higher PR (Page Rank) “
Fact 5) If you might be considering that web optimization is all about PR then you might be improper. web optimization is to get Quality Traffic in your web site. It may be when it comes to Faithful readers or Potential Customers. If you aren’t getting Quality guests in your excessive web page rank web site then web page rank of your web site is of no use.
Myth 7) “All visitors lands up in the front page of my website”
Fact 7) Search Engines provides advantage to every web page on the web site individually and provides them credit score on the idea of content material on that web page. So guests will straight land on the web page which have corresponding info that the customer is trying to find within the search engine.
Myth 8) “A flash website have no chance of getting good SEO”
Fact 8) Well this can be a pure delusion that flash web page cannot get an excellent web optimization. However you’ll get much less choices of selling that however that does not meant which you could‘t do good web optimization for that. There are over 100 elements the place you’ll be able to nonetheless work on for getting good web optimization for that flash web page.
Myth 9) “Using Meta Tags with lots of keywords helps in getting higher page rank”
Fact 9) Although Meta Tag have performed a dramatic position up to now for web optimization however now engines like google are extra intelligent then earlier than, So you must solely use related knowledge in Meta Tags as an alternative of filling it with key phrases. In case your Meta Tags aren’t acceptable in your content material then your web site may be punished by engines like google accordingly.
Myth 10) “Positions in Search Engines are guaranteed”
Fact 10) It’s not true that upon getting achieved a excessive place in search engine then that place won’t ever go down however nonetheless in case you have carried out good web optimization then it’ll at all times offer you some good outcomes.
Myth 11) “SEO companies guarantee that web page you want to promote will come first in Google search result”
Fact 11) Nobody can assure that which ten web site will come up in Google high 10, this can be a gross sales technique of web optimization firms that they attempt to get extra prospects. In Google Help Center it’s clearly acknowledged that “No one can guarantee rankings in Google.”. Google has over 200 guidelines to find out outcomes.
Myth 12) “Repeating keyword in your web page content will get a higher rank of web page for that keyword in SERP (Search Engine Result Pages)”
Fact 12) This is totally improper, Search engines have gone smarter. In case you repeat the identical key phrase in your content material then you’ll not solely spoil the content material of your internet web page however you may as well be flagged as Spam web site through engines like google.
Myth 13) “When our website will get enough visitors then we will think of doing it’s SEO”
Fact 13) Isn’t that humorous? But it is true i’ve handled many consumers who’ve reacted on this manner when i gave them the proposal for web optimization. They is likely to be affected by the illness of “Chicken before the egg” syndrome.
Myth 14) “Trading link with any website will help my website to rank higher in search engine”
Fact 14) If you might be getting the inbound link from the web site that does not belong to your web site then the guests coming to your web site will not be interested by you web site content material and that may solely enhance the bounce price of your web site and hyperlinks that you may be putting in your web site for an additional web site that does not belong to the content material theme of your web site, you then would possibly even free guests due to that.
Myth 15) “Sitelinks solely seem for the web sites with excessive PR (Page rank)
Fact 15) Sitelinks are robotically generated by engines like google on the idea of site visitors that the web sites are getting. Sitelinks are auto generated and solely present sitelinks for outcomes when Search Engines suppose they’re going to be helpful to the person. You cannot do something in sitelinks besides blocking them from being displayed.
Myth 16) “I should always consider another sites’ Page-rank before I link to them or ask that website to the owner to link me”
Fact 16) will that assist your guests? Link to websites that your web site guests are likely to be interested in and solely ask for these web site homeowners to hyperlink you again whose web site guests are likely to be interested in the content material of your web site.
Myth 17) “Website with higher PR (Page Rank) will always rank higher in SERP (Search Engine Result Pages)”.
Fact 17) You ought to at all times preserve that in thoughts that Page Rank is simply 1 criterion for SERP there are greater than 200 standards for that. If engines like google suppose that the web site with decrease PR (Page Rank) has extra related content material for the key phrase then the web site with increased PR (Page Rank) then the web site with decrease PR (Page Rank) will rank increased in SERP.
Myth 18) “We should place our all keywords in H1 tags”
Fact 18) Using Header tags is at all times useful in web optimization however if you’re utilizing H1 tag a number of instances in your internet web page then engines like google can punish your web site for that.
Now, these had been the few myths that we’ve got mentioned in these articles. I’m positive that it is possible for you to to beat these myths and making your web site higher for guests of your web sites in addition to for Search engines.
Shubhneet Goel is a famend identify within the area of Information Security and Search Engine Optimization and has offered providers to varied organizations and web sites of various nations. He holds varied certifications like MCSE, CCNA, JCNA, SCJP. He has written varied articles within the area of Search Engine Optimization and Information Security. He has carried out lectures in varied schools in India and is an energetic member of on-line communities and makes energetic participation in them. Shubhneet have just lately began his personal discussion board on Search Engine Optimization and Traffic Generation which may be furthered accessed on the next URL web optimization Forum